- 15% immediate discount on the Mother’s Day selection with the code: MAMAN
Lafuma is an iconic French brand created in 1930 by three brothers in the Drôme region of France. Initially specialising in backpacks, the brand has expanded to offer men's and women's clothing, footwear and also camping and garden furniture.
Today, Lafuma is still a big name in the outdoor world with current clothing collections at the best prices for hiking, trekking or cycling.
Discover all our Lafuma clothing for men and women on Valetmont.
Born in 2017 between lake and mountains in Annecy, Aulp is the property of Amateis Group, specialized in the distribution of outdoor and fashion brands.
Aulp is mainly making second layers clothes like soft shells and fleeces. Now, the brand is moving up the range of its product by making more technical clothes and increasing the difference between winter and summer clothes. Aulp is now one of the big challenger on the outdoor clothes market.
MILF Sunglasses is a French brand created in 2009.
It all started in 1988, when a safety glasses manufacturer produced frames dedicated to factory work.
Refused by European standards for such use, they are recycled into fluorescent colored sunglasses and stamped with the name of the store "SKI 3000" in La Clusaz. Several years later, while the glasses were kept in an attic, they resurfaced and achieved great success thanks to their original shape and fluorescent color. In 2009, manufacturing was restarted.
MILF" means Made In France, because 100% of MILF glasses are manufactured and assembled in France.
The range is expanding and the brand now offers neck warmers and hats to discover in Val et Mont: